Evaluation Question two

Posted by Thomas Knapp | Posted in | Posted on 10:29:00

How does your media product represent particular social groups?
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Social Groups
o I intended to make my magazine aimed at the younger audience members, i.e. Teenagers. This can be reflected in the price of the magazine, at £3.50 per issue as it is affordable.
o The main artist of this issue is probably leaning more towards the indie genre, however I did not specify in the magazine that it was a specifically indie magazine.
o Teenagers are often represented badly so I decided to show that they are not all badly behaved. Her clothes represent her social group, and the interview shows that they can be individuals. The article is also inspiring as it describes what she had to achieve and decisions she has had to make.
The social groups represented in my magazine are a range of social groups, because my magazine has an average age range from around 16-25, there are social groups such as college students, young workers and university students. I think my magazine represents these types of people as it is not a childish magazine, it has appropriate colours, with an essence of sophistication. The images I have used were taken and developed numerous times to achieve a professional looking final product, I planned them in a way that they looked certified then edited them to make them look more realistic. My images also have good connotations as I used mostly that age range model in my pictures so my social groups are able to look at these images and relate them to theirselves.
You could say there is alot of difference between how my magazine represents this form of of overall music genre, and how other magazines such as NME and kerrang will represent this, compared to these magazines mine is quite suttle in a way that there are very is no individual components that make the magazine lean towards one type of music genre.
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Above is a montage of my images and those from professional photo shoots which I gained inspiration for my final magazine product.

Both models have a direct eyesight towards the audience, engaging them with quite unreadable expressions with maybe an essence of intrigue. They are both blank faces, making the models look mysterious. it also adds to the sophistication look which represents the artists superiority from the audience. The size and positioning of the models are also similar to each other. Both of them show about 3/4 of the model cutting the legs off both images. Their head covers part of the masthead. This allows the picture to dominate the cover adding to the feel of dominance and superiority.

A slight difference between the two images are the postures of Isabella and Lily Allen Lily's image is more stately and seductive in her posture, her right and left arms are grasping her waste; this draws the audiences eyes and interest to what she is doing. On the other hand, I wanted to engage Isabella with the reader more. I positioned her to be leaning forward, as if looking down on the reader, expressing her dominance. The is a subtle expression as I also had her put her hands in her pocket, acting cool and unconcerned.

Another difference between the two images are that thr Lily Allen image uses low-key lighting, spotlighting the upper body. This helps to high light the most important feature of the image (facial expression). Again, this shows no particular emotions and adds the conventional plain look. The use of lighting for the image of Isabella suggests a large amount of natural lighting. This effect was achieved by using a blank white canvas as a backdrop to give the image that studio effect.


This basic comparison above is the one I used to construct my album cover. I used the image of Lily Allen wearing a mask as inspiration.I wanted my album cover to give a mysterious, seductive look which I feel the hidden identity and wide eyed look provides.

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